Around the world, more than 8 million tonnes of plastic goes into the oceans every year. Consumers around the world buy 1 million plastic bottles a minute. Plastic production is said to quadruple by 2050. That means more plastic into the oceans.

Recent shocking footage shows albatrosses unwittingly feeding their chicks pieces of plastic. Whale calves are dying because they are drinking their mothers' milk that has been contaminated by plastic. These distressing images sum up the global problem. Plastic in the sea harms marine life and is arguably one of the biggest threats to the natural world today. Something must be done about it.

The consumer is not simply going to stop buying plastic packaged goods. Therefore the change needs to come from higher up in the chain.

Iceland is leading the way by becoming the first UK supermarket to go 'plastic-free' in its own brand products - a landmark decision in the fight against the negative impact of plastic on our planet.

I am urging all UK supermarkets to follow in these footsteps, to make a stand and to lead the way in a new environmental pledge to eliminate the use of plastic in their own-brand packaging. This will be a significant (and achievable) first step in what could be a momentous movement in eradicating the use of plastic packaging altogether.

Let us stand together to make a positive change for our oceans and the marine life that is dying as a result of our irresponsible actions as human beings.

It has been suggested that if nothing changes, by 2050 there will be more plastic bottles in the ocean than fish. We cannot let that happen.

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