Let’s start with a little wisdom from yesteryear. “Money is a new form of slavery, and distinguishable from the old simply by the fact that it is impersonal – that there is no human relation between master and slave.” - Leo Tolstoy

Trade is facing a revival. Reviews and ratings will replace brands. This is why we are organizing a crowdfunding campaign to afford the next phase for a great solution. Purpose is to prepare the launch of a ‘smart trademark’, a simple clear-cut graphic checklist reflecting current condition of and changes in fair trade among people, nature and technology. Of the many certification labels none acts as an all-inclusive ‘prize tag’ showing value instead of costs. None provide a window on fair trade, eco footprint, recycling, sustainable design, open source and so on. None personalizes ‘money’ with a single view on the lowest and highest value, on costs and benefits, to openly promote improvements.

The window of opportunity is now. Don't just 'like', spread the word. Do that little extra. Make some noise. Act.

http://www.indiegogo.com/projects/quantifiable-ethics/
http://www.kickstarter.com/projects/paulpeters/quantifiable-ethics

This is a tool, a handle to make things better. We are drowning in tweets, all screaming for our attention. The news fills with the newest of new, ‘new’ chasing ‘now’ in a motion blur with no time left to reflect. Now that the outrage machinery entered social media, many people having started numbing down. For the 500 million years before television when we saw something terrible, we were in the middle of it. Now, when we see something terrible on the evening news, we turn off our emotional processing.. For a moment we feel nothing at all, we are temporarily psychopathic. The news teaches apathy. This results in learned helplessness on a massive scale. Furthermore with the amount of time we spend watching television and being online we get caught into a "solution delusion" because we mistake talking about a solution with applying a solution. At the end of the day, we've spilt our emotional discharge on some theatre and nobody has been helped. Our moment to create meaning has come and gone. And so, bit by bit people start to think that what exists now is all that is possible and can’t even dream about a future that is different from the present.

So, please, turn words into works and help this last chance to become the opportunity it can be and should be. By now we know but what can we do? Aldous Huxley said it “Hell isn't merely paved with good intentions; it's walled and roofed with them. Yes, and furnished too.” This project offers a solution for anyone to get a grip on creating the meaning we want life to have.

Make shopping make sense. Quantifiable Ethics.
My family and I will be grateful for your support.

Thank you and best wishes,
Paul Peters